About Helena
founder of Small Things Design Studio

Hello, I’m Helena.

After working on 200+ colour& trend strategies, with over 100+ buyers and developing the original best-selling Hennes Everyday and H&M Baby Exclusive, I now help online baby brands who are struggling to feel premium, create fewer but better products and attract higher paying customers.

“Helena has several times through our time working together identified fields where we need to evolve and cater to a new customer base. She has been a driving force in developing concepts that has proven to be a huge success.” Petra Lundgren,                                                                                        Colour Responsible, Global Trend & Forecast Group H&M

Today I’m the only premium baby lifestyle designer that combines 25 years in global fashion, a clear design strategy with Sustainable Colourwork™. I help you build the design spine of your company and plan planet-friendly products that drive maximum profitability through increased margins. 

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Photos in this web page:

My own - Helena Tibbling Wallertz

Nils Odier   @nilsodier_official

Frida Marklund   @the_fridamarklund

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