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I had the pleasure of working alongside Helena at H&M head office. As my Concept designer for the Baby Girl and Newborn collection, Helena played a pivotal role in shaping our direction and was an integral part of the team that started what is today H&M Adorables.She presented an inspiring vision in the mood boards and colour palettes which guided our team.

Helena fostered an environment of creativity and collaboration, always encouraging us to share our ideas and develop them further. Beyond her professional skills, Helena is genuinely human and understanding, always taking the time to listen and support her colleagues.

Travelling with Helena was truly inspiring ; she had a remarkable ability to find the best spots that sparked creativity and motivation. Her passion for design and her supportive nature made her an invaluable colleague and mentor.

I strongly recommend Helena for any opportunity that comes her way. Her talent, vision and leadership will undoubtedly make a positive impact wherever she goes.

Marta Ballestin Pinilla

Print & Product Designer

Hand on heart I enthusiastically recommend Helena for concept and product managing and collaboration. Her organizing skills and storytelling ability are amazing, and it´s pure creative joy to work with her! Also she´s one of the best colour coordinator professionals I have ever worked with, she´s always on point with choosing the best colours for each project.

Lina Hellgren

Exclusive Print & Pattern Designer

Trend Forecasting

Vintage Curator

You will experience Helena showcasing an intriguing current design. Her eye for the modern design is excellent. These are not just words - I have worked alongside Helena when she launched a new line of baby wear under H&M baby, named Baby Exclusive - now called Adorables.

Helena also has a skilled colour sense, picking lovely tones on premium level.

As a colleague I find Helena witty, fun and intelligent. Her vibe is a source of full positive spin.

Maria Johansson

Freelance Product Designer

H&M

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